About Max Analytics

Welcome to Max Analytics!

We are proud to be the trusted supplier of player development data for minor hockey associations and clubs across North America. Our hockey-first solution collects individual player evaluation data across a variety of fundamental hockey skills, tactics, and gameplay to produce personalized development reporting.

Players and parents use our feedback as a tool to guide and tailor their individual development, while associations and clubs use the aggregate data to guide team formation and build meaningful programming for the upcoming season for their respective coaches and players.

At Max Analytics, we understand the importance of saving time and effort, which is why we eliminate hundreds of hours of repetitive administration by automating scheduling, communications, data input, and reporting. Our platform suggests a best practice evaluation format defined by the number of players in your evaluation, notifies each parent/player of the evaluation format and process, and schedules and notifies each parent/player of their individual evaluation times.

We enable real-time player check-in with infinite jersey numbers and colors, collect real-time scoring via an internet-connected device, and allow unlimited drill creation with individual mechanic skill assessments within each drill. Our platform also weights and aggregates all scoring by multiple evaluators to deliver instant real-time rank reporting.

We generate and notify parents/players of their published player development report with helpful links to development tools by skill, and notify parents/players of their level and/or team assignment.

Overall, Max Analytics offers a comprehensive, user-friendly platform that streamlines the player development process and eliminates administrative headaches for associations and clubs. Join us today and take your player development to the next level!

To learn more about how data driven development can be used for your hockey association, club, or team visit us at maxanalytics.ca

Jason Abbott

Founding Partner

Jason is an entrepreneur with over ten years of experience building start-ups. He is seasoned in terms of strategy, sales & marketing, operations, finance, and execution.

Jay Roberts

Founding Partner

As one of the co-founders of Max Hockey School, Jay is a trusted resource and well connected in the hockey community. With over 10 years of success operating the business, Jay is a proven manager and excels in operations.

Mark Struck

Chief Analytics Officer

Mark is an accomplished Actuary and analytics expert, adept at deriving insights from data. His experience spans the disciplines of risk management, artificial intelligence, and data management, including data privacy.

Matthew Doak


Matt is a full-stack developer with over ten years of experience in lead technical roles and start-up tech execution.

Devin Windle


Devin is a dynamic and motivated professional with a proven record of generating and building relationships.