Fuel minor hockey development with advanced analytics

Say goodbye to unreliable, subjective evaluations and hello to a transparent, data-informed approach that accurately measures player performance. Empower your players, coaches, and directors with the UNBIAS™ results they need to make informed training decisions and take their game to the next level.


Trusted data partner of Hockey Associations, Clubs, and Leagues

Clipper Ice Sports Fort Garry North Hockey Association Beaver Lodge Hockey Association Altona Hockey Association Melville Hockey Association Rat River Hockey Association Seven Oaks Minor Hockey Association Winnipeg Storm St. James Minor Hockey Association SJR Hockey Association Steinbach Snipers AA Eastman Selects Rat River Saints Dawson Creek Canucks Victoria Reign Southwest Jets

“All players need to continuously perfect and advance their individual skills and tactics. The result will contribute to team success both in practice and in games. The coach must understand how these skills and tactics are executed for efficient practices and maximum development of the players”

~ Hockey Canada

Achieve AAA



Keep players and coaches engaged

Use data-driven solutions to drive real player development and improve athlete retention.

Personalize feedback

With performance communication

Identify and share a clear understanding of areas for improvement as players progress.

Drive growth

With a clear action plan

Provide practice plans and learning resources based on the challenges each player is currently facing.

Ensure fairness

With grading accuracy and transparency

Gain deeper insight into player performance to build teams balanced teams, enabling meaningful competition.

Easy to Use

Our software is intuitive and will feel familiar in no time. For any concerns about getting started and training, we're here to help.


Enabled to meet the need of 1-100 team members. Everyone has permissions suited to their use.

Safe. Secure. Fast

We're secured with 256-bit encrypted SSL and PCI compliance, you can be sure your data is safe with us.

Any Device

Use any device your association has available to perform full-service evaluations: laptop, tablet, mobile.

Process overview

Max Analytics offers robust tools to handle all your needs on- and off-ice.


Player Registration & Management

Import players into Max Analytics in their respective groupings. Manage player contact info and historical data.

Evaluation Scheduling

Automatically schedule ice times for evaluations; covering everything from ranked player groupings through to parent communication.

Arena Check-In & On-Ice Grading

Take attendance at the arena and assign jerseys. Score the players while they execute hockey drills.

Reports, Player Ranking,
Follow-up Evaluations, and Team Assignment

View reports and categorize players based on performance. Schedule follow-up evaluations. Assign players to structured teams.

Progress Reports & Practice Plan

Send out individualized progress reports and practice plans to players, automatically created based on their performance.

When asked how easy it was to create the data file from HCR "It took 5 min. I did it while getting ready for work!"

Rydell Lasko
President, SVMHA

I really liked having the opportunity to see the report card. It eliminates that 'in the dark' feeling that we've had in previous tryout evaluations.

Hockey Mom

The new process is a big improvement over past years. We appreciate the move towards a more objective and transparent evaluations process.

Hockey Dad

We now know that we should invest in power skating instead of a general hockey school.

Hockey Dad


Don't see the software you use here? We're interested in ensuring Max will work with your current processes.

Let us know

Hockey Canada

Player Registration

Import players that have registered through HCR directly to Max Analytics.


Player Registration

Keep player information
up to date by connecting SportsEngine to Max Analytics.



Player Registration

Connect TeamSnap to Max Analytics and begin evaluating your rosters.

Pay only for what you use

We offer three service levels based on your needs.
Each level has its own pricing plan to ensure you only pay for what you need.

$ 8 CAD /player/year
  • White label branding
  • Unlimited Administrator & Evaluator Users & Permission Management
  • Unlimited Players & Management
  • Schedule & Ice Time Management
  • Communications
  • Intelligent Check-In, Team & Jersey Assignment
  • Evaluation & Scoring in Real Time
  • UNBIAS™ Ranking Reports at the conclusion of each Ice Time
  • 24/7 Virtual Customer Service
  • 1 Planning meeting / year
  • 1 Super-user training session / year
  • Virtual support for 1st assessment
  • Bronze Player Report Card
$ 12 CAD /player/year
  • Evaluate Features
  • Drill Marketplace
  • Automated Workflow
  • Age Group, Team and Player Skill Reporting
  • Silver Player Report Card
$ 16 CAD /player/year
  • Develop Features
  • Customized Communications
  • Customized Weightings
  • Player, Team & Association Comparison
  • Third-party API integrations
  • Domain Level Email Communications
  • Gold Player Report Card
Contact sales

Common Questions

See the answers to some frequently asked questions below

  • How do I get set up?

    We'll start with a call to understand and align with the unique needs of your evaluations. Once we've defined the scope of the evaluation then we will guide you through the set up and execution of your evaluation from beginning to end.

  • Can I use my own evaluation format?

    You can use a custom evaluation format in place of the standard option. Speak to your account manager about setting this up.

  • Do I need my own devices?

    If you would like to score players on-ice, you will need a tablet or a mobile phone. Max Analytics does not provide devices at this time.

  • What does the software look like?

    Feel free to schedule a demo with us and we would be happy to show you. No commitment necessary.

  • Are all of the features mandatory?

    Everything we offer is optional and can be turned off. Please let your account manager know if there are features you would like disabled.

No luck, have more questions? Contact us

Get in touch

Don't see your question answered above?
Reach out to a Max Evaluations & Analytics associate for help!

Request Help